About SSWG


Established in 2012 SSWG is a UK based street-wear lifestyle brand with a stronghold in the North of England. The brand has garnered a reputation for quality, simplicity; freshness and excitement across various collections of street wear/casual wear, including t-shirts, hoodies, crews, jumpers, beanies and snapbacks. SSWG prides itself in complimenting individuals with an unmovable spirit combined with a refined sense of dress, cultured taste and living.

SSWG simply stands for Self, Style, Winning and Greatness. Armed with these four pillars WE can definitely conquer life . and only a few understand. #FEWUNDERSTAND